The Perfume Embodiments of Mae West (oh, and Kim Kardashian)
Mae West refused to take ocean voyages — didn’t people remember what happened to the Titanic, she reportedly retorted when it was even suggested to her.
There was only one thing she feared even more fiercely — flying.
So when producers wanted her to travel to Paris for costume fittings in preparation for “Every Day’s a Holiday she said a firm no. But they had a problem — the designer was in Paris. How to fit dresses to a woman who refused to travel to the dressmaker’s shop?
They did the reasonable thing — they created an entire dress form/mannequin of Mae and shipped it over. I love how in her biography, West revels in this.
"When the dress form arrived in Paris, the dressmakers there said, in French, ‘oo-la-la!’ and so on. ‘This is impossible.’ Then hey looked at the measurements, which exactly matched the form. They couldn't believe their eyes."
Mae as a rule didn’t give endorsements to products — but she was pleased when Schiaparelli later introduced a perfume called "Shocking" — and the shape of the bottle curiously resembled the figure of a certain blonde bombshell. Thus, her voluptuous figure gained another facet of fame.
I don’t think the fragrance is produced anymore, but if you are curious, you can snag a vintage bottle on eBay.
Also — as the Kardashians show — what worked for classic Hollywood icons still works today.